Ok – so we admit that it isn’t the largest of product categories used in modern retailing – but we aim to prove to you that “Travel Wine Decanters” should be important to all lovers of wine.
Wine Decanting At Restaurants
Interestingly according the British consumer retail index people spend an average of three times the amount of money on wine they purchase at restaurants in comparison with wines for their homes. Admittedly some of this difference lies in the difference between restaurant and retailer prices – but the fact remains we spend more on higher quality wines when we are out.
So we spend more – but is the wine as well looked after as it would be within your home. Most restaurants of certain quality do invest in the correct equipment to store the wine and ensure that it is served at the correct temperature. And a lot of restaurants invest large sums of money on vacuum pumps for bottles used to serve wine by the glass. However rarely – if at all – will a restaurant use or provide customers with a decanter. Thus the Vinturi serves purpose for wine lovers as a portable wine decanter.
Our gambit is that the Vinturi will improve every glass of wine that you have when you dine out.
Wine consumed outdoors needs a travel wine decanter
The same principle above applies but in this case you have no chance to use a wine decanter. The Vinturi package includes a travel pounch which allows it to be easily packed and stored away. To this end we have bribed the bosses father to take a Vinturi on his five week journey through the French canals. We have requested regular photos and feedback from the French and finally the Italian general public when he spends the summer touring the west coast of Italy.
The Vinturi package can be purchased through www.vinturi.org.uk or please call 0845 500 1215.
The Vinturi is a very recent application of the Venturi Effect which was discovered over three hundred years ago by the Italian physicist, Giovanni Battista Venturi (1746 – 1822). Not only did Venturi discover and work on quantifying the effect, he was also the first person to apply the effect to an invention. Not one to miss personal branding, these were eponomously called the Venturi pump and the Venturi tube.
Wine Needs to breathe – The Vinturi aerates it for you.
Wine which has been aerated tastes better – and therefore Wine Aeration has always been an process that wine buffs has spent time on. The Vinturi allows people to aerate wine without the use of decanters and thereby allows customers to enjoy aerated wine all evening – rather than simply the first decanted bottle.
The whole concept of letting wine breathe, or aerate, is simply maximizing your wine’s exposure to the surrounding air. By allowing wine to mix and mingle with air, the wine will typically warm up and the wine’s aromas will open up, the flavor profile will soften and mellow out a bit and the overall flavor characteristics should improve.
In general, people can easily decide if wine needs aeration. The rule of thumb to use is regarding tannins. The more tannins a wine has the it will benefit from aeration. Lighter-bodied red wines that have lower tannin levels, will need less aeration.
Vinturi’s patent pending design speeds up this aeration process with ease and convenience. Perfect aeration in the time it takes to pour a glass. Customers in the UK can purchase the Vinturi by using our main website purchase page.
Within the Vinturi package we sell is a Vinturi, no-drip stand, and travel pouch. It comes in a full retail box with instructions. Please click on the video below for full details.
We need to be clear on a couple of things before we start this article. Definitions are important.
Wine Decanting is a traditional process useful when dealing with certain red wines to ensure that no sediment from the bottle. This was the tradional reason for having a wine decanter in your house.
In most modern winemaking, the need to decant for this purpose has been significantly reduced to where not as many wines produce a significant amount of sediment as they age.
Wine Aeration is often a by-product of using a wine decanter. By bringing wine out of the bottle and mixing air through the wine the decanter mimics the effects of swirling the wine glass to stimulate the movement of molecules in the wine to trigger the release of more aroma compounds. This is the exact process that the Vinturi mimics.
Given the definitions there is never a reason to decant white wine as it has no sediment in it. Thus the important question is whether white wine will benefit from Aeration.
The answer is that white wine does not generally benefit from aerating. Some white wines, such as a young Mersault or Chablis from France that are made to age, would probably benefit greatly by being decanted. But most of the white wines we drink are made to drink a bit younger, and decanting them would not offer significant benefits. It really is up
Ok – so we admit that it isn’t the largest of product categories used in modern retailing – but we aim to prove to you that “Travel Wine Decanters” should be important to all lovers of wine.
